Area Specific Resistance
The area specific resistance (ASR) of a fuel cell is its resistance normalized by its area.
ASR = R * A
An ASR is more fundamental than a resistance because fuel cells are compared on a per-area basis. Then ohmic losses can be found by multiplying a current density times the ASR.
ηohmic = ASR * j
Good fuel cells target an ASR of 0.1 Ωcm2.